Whilst many ponder on the big question of how Special Economic Zones (SEZs) influence a country; the answers may be found in specialisation for growth, even in Zambia. the government introduced special economic zones in order to enhance the countries competitiveness and industrialization.
Zambia is a good market of new brands and products, and has investment friendly laws for local and foreign businesses. To understand the market there is need to look at it from a competition and consumer protection perspective, and then from an international economic point of view.
Social Media is hunting ground for brands and businesses, to get unsuspecting consumers for the consumption of their goods and services – a waterhole. The Waterhole Theory dictates that social media has brought people into what are called Waterholes, as in where internet consumers spend more time socialising online regardless the gadget in use.
Whether you are farming in Zambia, or any African country, record-keeping is very important to growing your farm as a business. If farmers have farm records, they can tell how well they are managing their farm in comparison to other farmers. They can also see the strengths and weaknesses of their farming operations.
It is possible for a fashion entrepreneur to create and grow a brand like Mr Price in today's South Africa, and Africa at large. One must just go back and study the “simples” that the founders of Mr Price created.
Cabanga Media Group is a media and business services company with interests in Botswana, Nigeria, Kenya, South Africa, Zambia and Zimbabwe.
