It is possible for a fashion entrepreneur to create and grow a brand like Mr Price in today's South Africa, and Africa at large. One must just go back and study the “simples” that the founders of Mr Price created.

The success story of Mr Price is one of relating with people as a brand and business; clothes come second. When you walk into a Mr Price store, you feel you are genuinely welcome, and the service you receive is simple, warm, and consistent; makes you want to buy everything.

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